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what is your library doing for Library Card Sign-up Month?

September is Library Card Sign-up Month. Many libraries throughout the country are using this month to encourage customers to sign up or renew their accounts for library cards.

I will be looking to see what interesting campaigns are out there, encouraging library card sign ups. Please let me know if your library is doing anything unique and different.

More about Library Card Sign-up Month, from ALA News (reported by American Libraries):

Sign up for the smartest card of all – a library card

[snip]

This year’s celebration takes place at a time when the decade-long trend of increased library usage is not only continuing, but accelerating during the current economic downturn, according to the 2010 Harris Interactive poll.

The poll also indicates that more than 70 percent of Americans feel that public libraries play an important role in giving everyone a chance to succeed by providing free access to material and resources. In fact, as of 2009, 80 percent of libraries offer free homework help to students in their communities, and almost all public libraries (99.1 percent) provide free Internet access. In addition, 71 percent of those libraries provide the only free public access point to the Internet in their communities.

The library also offers a wide range of tools for adults looking to learn new skills. A vast majority of public libraries help patrons complete online job applications (67 percent); provide access to job databases and other online resources (88 percent) and civil service exam materials (75 percent); and offer software or other resources (69 percent) to help patrons create resumes and other employment materials.

Libraries looking for materials to help promote Library Card Sign-up Month locally can download print and audio PSAs featuring NBA star and Library Card Sign-up Month Honorary Chair Dwyane Wade. ALA will customize the print PSA at no charge with a library’s logo. For information and to download PSAs visit www.ala.org/librarycardsignup.

Newly redesigned Smartest Card logos are available at www.ala.org/librarycardsignup. Other promotional materials, including a sample press release, letter to the editor and proclamation are also available on the website.

The Campaign for America’s Libraries, (www.ala.org/@yourlibrary) is ALA’s public awareness campaign that promotes the value of libraries and librarians. Thousands of libraries of all types – across the country and around the globe – use the Campaign’s @ your library® brand. The Campaign is made possible by ALA’s Library Champions, corporations and foundations.

About Sandra Fernandez

Sandra Fernandez is a social media and public relations consultant, tech enthusiast, book lover, and blogger. You can find her main blog at SandraSays.com and more of her writing at HispanicHouston.com.

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