post

44% of adults have used a library website

Think that library websites have a small audience? Think again! Pew reports: “Library websites are catching on. 44% of those ages 16 and older have ever used a library website, up from 39% in 2012, and 30% used one in the past 12 months. Website users tend to be higher income and well educated.”

In addition, from the full report: “61% of those ages 16 and older have a library card.”

* * *

post

LITA guide to WordPress for libraries

From ALA:

2014.01 wordpress-256-black[snip]

More than just an easy-to-use blogging platform, WordPress is in fact a flexible, open source content management system, making it ideal for many libraries’ websites. “The Comparative Guide to WordPress in Libraries: A LITA Guide,” published by ALA TechSource, introduces the basic principles of WordPress and then shows how to implement them.

[snip]

this guide shows:

  • how to make an informed decision about whether WordPress is the right platform for a library’s needs;
  • options for hosted and self-hosted platforms;
  • Nearly two dozen WordPress sites, drawn from a wide range of different libraries and organizations;
  • how to choose the best WordPress theme for the website’s content;
  • succinct explanations of every element in the Administrative Dashboard with advice on library applications;
  • quick tips on user experience, information architecture and analytics;
  • effective ways to use images, audio and video.

[snip]

Source: http://www.ala.org/news/press-releases/2014/01/lita-guide-wordpress-libraries

post

Build your website before you focus on social media

Need to create a Website/online presence for yourself or your library and don’t know where to start? I came across this handy list at PR Daily that gives “6 keys to building a website from scratch.” Of particular interest is that the list focuses on the creation of your website, the creation and maintenance of the content on said said, before you try to create a social media presence.

  1. Reserve a unique domain for your website.
    Recommended is GoDaddy, which I use as well.
  2. Set up a simple website.
    Recommended is to use WordPress, which I’ve been doing a lot lately. Even if you’re not setting up a blog, it’s a good content management tool.
  3. Create content and update frequently.
  4. Now you’re ready to create a Facebook, Twitter, and LinkedIn company page.
  5. Constantly remind people that you offer information on other platforms.
  6. Keep the content fresh.

See how they tell you to create a website, create content on it, then create the social media accounts? That’s the way to do it.

Sources:

%d bloggers like this: