Choose Privacy Week webinar, April 9th

From American Libraries: “Free April 9 webinar offers ideas for programming and outreach during Choose Privacy Week.”

The free, hour-long online webinar will take place on from 1 p.m. – 2 p.m. Central Time on Tuesday, April 9 and will feature four speakers discussing ideas and tools for privacy-related programming and outreach, with an emphasis on sample programs and resources that have proved successful in school, academic and public library environments

“Speakers” will include MIchael Zimmer, Carolyn Caywood, Marc Gartler and Deborah Peel. And did I mention that it’s FREE???!!!

By the way, Choose Privacy Week is May 1-7, 2013.

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A 4-Week Online Library Marketing Course

It makes sense that I found this via the Marketing Libraries website:

There’s a 4-week, online class being taught through Simmons Graduate School of Library and Information Science (a well-respected library school in Boston, Massachusetts). The class, “Marketing Your Library,” is open to anyone, and is part of Simmons College’s Continuing Education Program. And it costs just $250 (or $200 for Simmons graduates). It will take place March 1-31, 2012. You can learn more about it here, and register now.

It’s taught by Rebecca Metzger, a former marketing / PR specialist who earned a library degree. Now she’s a Reference, Instruction & Outreach Librarian at Lafayette College in Easton, Pa. Rebecca has taught this course before and it’s done well enough to be back again.

What’s more: This workshop uses my book (The Accidental Library Marketer) and Brian Matthews’ book (Marketing Today’s Academic Library) as the official texts. (I’ve read Brian’s book and it’s quite good!)

I bought The Accidental Librarian, and it’s a wonderful book. I have to imagine that any course based on it would be worth checking out. 


Upcoming Texas State Library Webinars for Communicators

Texas State Library has some interesting webinars coming up:

I’ve signed up for a few of these myself. Of course, I have conflicts for the Accidental Library Marketer webinar, which is the one I really want to attend.


A don’t-miss Webinar on Library Branding

Thank you, Bubble Room, for giving us a heads up on this:

Mark your calendars for Tuesday, July 12. That’s when I’m moderating a webinar through Urban Libraries Council, entitled: Branding the Future of the Library. You’ll not want to miss it. It runs 1 p.m. to 2:30 E.T.

We’ll hear from Tina Thomas, marketing head at Edmonton Public Library in Canada. She wowed audiences at last December’s Library Journal Directors Summit with the great work she’s done there. Visit to get a sample of what you’ll hear from her.

Tina has a great story to tell and you’ll be inspired by her work. I’ll put it this way … just to tantalize you… when she shared their new mission statement the audience nearly giggled in delight (and recognition!) When was the last time that happened?!

Make a point today to join the conversation.



Webinar: Cracking QR Codes—What Are They and How Can They Help Your Library?

PLA is offering a Webinar tomorrow on QR Codes:

Join PLA and Carson Block, IT director of the Poudre River (Colo.) Public Library District, on April 20 for “Cracking QR Codes—What Are They and How Can They Help Your Library?” PLA’s latest webinar in the “Public Libraries at Work” series.

This one-hour webinar will provide a lively, uncomplicated introduction to QR Codes. Learn what they are and how to make them work for your library. QR Codes can help you communicate with your patrons about library services, programs, web content, and more!

Learning Outcomes

At the conclusion of this webinar, participants will:

  • Be able to recognize a QR Code.
  • Be aware of QR Code uses throughout popular media.
  • Understand how QR Codes can be applied at their libraries.
  • Know how to generate and publish QR Codes.

Date(s) & Time(s)

Wednesday, April 20, 2011

  • 2:00–3:00 PM Eastern
  • 1:00–2:00 PM Central
  • 12:00–1:00 PM Mountain
  • 11:00 AM–12:00 PM Pacific



  • PLA Member: $28.00
  • ALA Member: $31.50
  • Nonmember: $35.00

    More info:


    Bite-Sized Marketing

    American Libraries reported on a new online course for public libraries: “Bite-Sized Marketing.” From their article:

    ALA Editions, the publishing imprint of the American Library Association (ALA), is making available “Marketing Public Libraries eCourse.” This eCourse is adapted from the bestselling ALA Editions book “Bite-Sized Marketing: Realistic Solutions for the Overworked Librarian,” by Nancy Dowd, Mary Evangeliste and Jonathan Silberman. This Web-based, self-paced tutorial offers a succinct overview of social networking, interactive information sharing and other technology ideal for marketing public libraries. Comprising an estimated three and a half hours of instruction, the seven lessons in the eCourse are:

    • Word-of-Mouth Marketing;
    • Preparing a Toolbox;
    • What is Your Library’s Story?;
    • Advocacy;
    • Public Relations;
    • New Marketing Tools—Web 2.0;
    • More on Web 2.0 Tools.

    The course costs $55.

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