Need to create a Website/online presence for yourself or your library and don’t know where to start? I came across this handy list at PR Daily that gives “6 keys to building a website from scratch.” Of particular interest is that the list focuses on the creation of your website, the creation and maintenance of the content on said said, before you try to create a social media presence.
- Reserve a unique domain for your website.
Recommended is GoDaddy, which I use as well.
- Set up a simple website.
Recommended is to use WordPress, which I’ve been doing a lot lately. Even if you’re not setting up a blog, it’s a good content management tool.
- Create content and update frequently.
- Now you’re ready to create a Facebook, Twitter, and LinkedIn company page.
- Constantly remind people that you offer information on other platforms.
- Keep the content fresh.
See how they tell you to create a website, create content on it, then create the social media accounts? That’s the way to do it.