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Library Social Media Guidelines

Looking for inspiration on creating your library’s social media guidelines? Check out the ones posted at David Lee King’s website:

My library recently created a set of social media guidelines for staff. There are two parts to these guidelines: Guidelines for social media teams: we take a team-based approach to our social media…

RESOURCE: Social Media Guidelines for Staff | David Lee King

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Texas State Library third most social media state library

According to this American Library Association report (which I found via LibraryScienceList.com), the Texas State Library (TSL) is ranked as the third most social media-friendly state library in the country. 

To determine which state libraries are doing the best job of managing their social media presence, we gathered usage stats for each of the 50 libraries on the top social media platforms. Points were assigned based on the amount of activity and number of followers and weighted to put more emphasis on the platforms that were used by the most libraries. The maximum possible score was 100, with 28 points possible for Facebook, 22 for Twitter, 21 for Flickr, 20 for YouTube, 5 for LinkedIn, 3 for Pinterest, and 1 for Google Plus.

TSL scored 83.5 out of the possible 100 points. You can follow them on Facebook, Twitter, YouTube, and LinkedIn

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How New York Public Library increased card sign-ups by 35%: A Case Study to read

MarketingSherpa blog has a great post, “Social Media Marketing: How New York Public Library increased card sign-ups by 35%,” that looks at how New York Public Library used social media to promote their National Library Card Sign-up Month activities.

[snip]

without the available marketing budget to promote it, Angela Montefinise, Director of PR and Marketing, New York Public Library, said it wasn’t “the easiest thing to get out there.”

She said it was very important for the library to “get the word out for people to sign up for library cards and open a whole new world of information and free programs.”

The solution to take part in this nationwide effort was to generate a creative social media marketing campaign. Using its flagship channels of Facebook, Twitter, Tumblr, Google+ and Pinterest, the library could reach its social media network of more than 550,000 fans and followers.

[snip]

It’s a great read.

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Why Facebook matters for Libraries

If you’re not already reading David Lee King’s blog, I have only one question: why not?

Example, a guest post he wrote for the Northeast Kansas Library System (NEKLS) about Facebook Pages:

What if there was a way for your library to get the attention of 51% of your local community? For free? Would you do it? I’m guessing so.

Guess what? There IS a way to potentially do that – by using Facebook! Edison Research (they do market research studies, among other things) recently announced that 51% of Americans age 12+ are using Facebook. And this stat is rapidly growing. Some other interesting Facebook facts on the average Facebook user:

  • They have 130 friends
  • They make 8 friend requests per month
  • They spend 15 hours a month on using Facebook
  • They visit Facebook 40 times a month, and spend 23 minutes per visit
  • They are connected to 80 organizational Facebook Pages, Groups, and Events

Nice statistics, David – but what does this mean for Kansas Libraries and librarians? A couple of things. For starters, you really should be using Facebook. First as an individual, then as a library. Why individual first? Easy – in order to create a library Facebook Page, you have to have a personal Facebook profile. One that’s actually you – no accounts with fake names, or special “library-use-only” accounts. Doing that actually goes against Facebook’s Terms of Service.

Good stats, great writing.

READ. HIS. BLOG.

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Build your website before you focus on social media

Need to create a Website/online presence for yourself or your library and don’t know where to start? I came across this handy list at PR Daily that gives “6 keys to building a website from scratch.” Of particular interest is that the list focuses on the creation of your website, the creation and maintenance of the content on said said, before you try to create a social media presence.

  1. Reserve a unique domain for your website.
    Recommended is GoDaddy, which I use as well.
  2. Set up a simple website.
    Recommended is to use WordPress, which I’ve been doing a lot lately. Even if you’re not setting up a blog, it’s a good content management tool.
  3. Create content and update frequently.
  4. Now you’re ready to create a Facebook, Twitter, and LinkedIn company page.
  5. Constantly remind people that you offer information on other platforms.
  6. Keep the content fresh.

See how they tell you to create a website, create content on it, then create the social media accounts? That’s the way to do it.

Sources:

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Leveraging Social Media as a Communications Tool

My presentation for the Texas Library Association 2011 Conference:

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