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30% don’t know what you offer

If I ask anyone who markets or communicates for a library: “What’s your biggest challenge?” There’s a good chance the answer is going to be “Getting information out to our audiences.” Pew reports: “One challenge libraries face is simply making people aware of all the services they offer. 30% of library users say they know little or nothing about the services their library provides.”

In addition, from the full report: “91% of Americans say they have had some exposure to libraries in the past.”

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Libraries Will Survive (video)

Another use of a faux music video, by Central Rappahannock Public Library, as a marketing tool.

Inspired by the 1978 disco hit “I Will Survive”, the lyrics were rewritten to proclaim support for libraries, particularly under the stress of tight budgets. Another version of this video is available, which begins with a send-up of a typically hectic day in the life of a professional librarian.

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“My Library” – ARY Campaign (video)

Cedar Rapids Public Library ARY Campaign video using children as a focus.

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University of Maryland Gangnam Style Parody (video)

Although not a video that’s actually marketing the library, a great source of promotion.

A flash mob of 2,500+ University of Maryland students joins Testudo, featured dancers and members of the Mighty Sound of Maryland Marching Band to dance to PSY’s “Gangnam Style.”

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White Plains Public Library: Transforming Lives, Every Day (video)

Another great video using customer testimonials.

A video by John Hollahan. Produced by the White Plains Library Foundation, with special thanks to Brian Kenney, Library Director, and the library patrons who participated in this project.

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Brand Launch by Richland County Library (video)

A video that shows how customer service impacts your brand. It’s a great use of customer testimonials.

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Marketing Your Library Preview (video)

A preview clip of Library Video Network’s, Marketing Your Library. Full information on this DVD can be found on http://www.lvn.org.

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Effective Library Marketing (video)

Southeastern Louisiana State gets creative with “Learn to love books all over again” with a Valentine’s Day theme for eBooks.

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Research Rescue (video)

Another great library video — Research Rescue | Episode 1 “Stuck.” This is Episode 1 of 3:

In a world where research projects and papers lurk around every class syllabus there are those who have dedicated their lives to the organized pursuit of knowledge. Where there is a group project without direction, they’ll be there. Where there is a required number of credible sources needed, they’ll be there. Where there is a student who just doesn’t know where to start, they’ll be there. They are YOUR library’s Research Rescue Team and they’re always here to help! These are the “real” episodes of “real” librarians helping “real” students.

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Library Palooza: Innovative Library Marketing (video)

SUNY Albany shares tips on library marketing with their successful “library palooza” yearly event.

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