School Library Marketing 101

Today’s recommended reading, “School Library Marketing 101: It’s About Students Not Stuff.” I thought this was relevant since school years are about to start. The writer includes a link to a template and a few steps:

  1. Set some goals.
  2. Create alignment between teaching standards and instructional goals.
  3. Do the work.
  4. Pick some tools.
  5. Create a timeline.
  6. Reflect and review.

The article is a really good read.

About Sandra Fernandez

Sandra Fernandez is a social media and public relations consultant, tech enthusiast, book lover, and blogger. You can find her main blog at and more of her writing at

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