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Leveraging Social Media as a Communications Tool

My presentation for the Texas Library Association 2011 Conference:

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New York Public Library to launch scavenger game

What a great idea! “New York Public Library to launch scavenger game

The New York Public Library launched a website Friday to introduce a massive, smartphone-based scavenger hunt that will officially kick off May 20 with an invitation-only, all-night lock-in in New York City.

The game, which will continue through 2011, works by getting players to download an app for their iPhone or Android-based smartphones and then head to the library’s Stephen A. Schwarzman building, which celebrates its centennial this year, to play (folks not near New York can play a digital version on the Web).

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Geek Out @ your library

From the American Library Association:

Teens choose Geek Out @ your library® for 2012 Teen Tech Week™ theme

CHICAGO — Hundreds of teens voted for the 2012 Teen Tech Week™ theme, selecting Geek Out @ your library® as their favorite with 62 percent of the vote. Using Geek Out @ your library, librarians will be able to build programs and events that highlight the expansive technology offerings available to teens, for free, at public and school libraries during next year’s celebration, March 4-10.

More than 1,200 libraries across the United States celebrated Teen Tech Week™ 2011, March 6-12, an annual initiative that highlights the technology available in libraries and sponsored by the Young Adult Library Services Association (YALSA), a division of the American Library Association.

Teens who took the survey also answered questions about how they used technology both at home or in school and public libraries.

Teen Tech Week is a national initiative aimed at teens, their parents, educators and other concerned adults with a general theme of Get Connected @ your library®. The initiative ensures that teens are competent and ethical users of technologies, especially those that are offered through libraries. Teen Tech Week encourages teens to use libraries’ many free nonprint resources for education and recreation and to recognize that librarians are qualified, trusted professionals in the field of information technology.

The 2011 Teen Tech Week theme was Mix and Mash @ your library. Teen Tech Week 2011 Promotional Partners include ALA Graphics, Figment.com, the Margaret A. Edwards Trust and Tutor.com. Nonprofit supporters are DoSomething.org and the Federal Trade Commission. To learn more about Teen Tech Week, visit www.ala.org/teentechweek.

For more than 50 years, YALSA has been the world leader in selecting books, videos and audiobooks for teens.  For more information about YALSA or for lists of recommended reading, viewing and listening, go to www.ala.org/yalsa/booklists, or contact the YALSA office by phone, (800) 545-2433, ext. 4390, or e-mail, yalsa@ala.org.

To comment, share, or see related resources and images, go here.

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Meet Wikipedia director Sue Gardner

Ever wonder who’s behind Wikipedia? I can honestly say that it never crossed my mind. I know that thousands of people across the world contribute to the content of the site, making sure it’s up to date and accurate, but I never wondered about the peple in the company itself.

FastCompany took a look at Wikipedia’s direction, and at its director Sue Gardner. She’s very interesting… at least according to this article. A former journalist, she was brought in four years ago. According to the article, Gardner is one of two women heading a “top-10 website.”

 

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Netflix creates first “made-for-connected” series

Hulu has done it, so it was only time before Netflix did it too — original programming is coming to your Netflix queue.

Actor/producer Kevin Spacey (American Beauty) and director/producer David Fincher (The Social Network) have joined forces to produce the very first made-for-connected-television series — a political thriller called House of Cards — that will only be accessible via streaming from Netflix by its subscribers.

There is a commitment for 26 episodes, two 13-episode seasons.

So my question from libraries: are we going to see DVDs as part of this? If online streaming services like Netflix and Hulu are now in the content creation business, how are we going to provide them to our customers?

(Yes, I know it’s not a PR topic, but still relevant.)

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QR Codes in a Library

Thinking of ways to use QR Codes in your library? Check out this post by David Lee King, where he suggests using QR codes to “give” free ebooks.

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10 Freebies Local Libraries Have to Offer

I always love seeing posts where the benefits of a library are highlighted. Money Crashers encourages readers to use the library to save money by spotlighting 10 freebies offered there:

  1. Special Events For Kids
  2. Toddler and Preschool Story Time
  3. Museum Admission
  4. Audio Books
  5. Internet Access
  6. eBooks
  7. Local Artwork
  8. Performing Arts
  9. Personal Development Resources
  10. Movies

I would have added “computer training.”

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How New York Public Library uses HootSuite

The HootSuite blog has a great case study posted on how New York Public Library increased their Twitter followers from 7,000 to 90,000 in 2010. “The Library also increased the number of visits to nypl.org coming from Twitter by 353.98% over the previous year (2009).”

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Teen Tech Week promotional tools

The American Library Association has posted a great list of resources (and the resources themselves) to help you promote Teen Tech Week:

The promotional effort for this year’s Teen Tech Week, held March 6- 12, is coordinated by ALA’s Public Information Office (PIO) and YALSA. It includes a number of online tools libraries can use to publicize Teen Tech Week activities: Sample Press Release, Tips for Creating a Press Release, Sample PSAs, Sample Letters to Editor, Sample Proclamation, tips on Using the TTW Logo and downloadable audio PSAs featuring Tom Kenny, the voice of SpongeBob SquarePants, are all available at www.ala.org/teentechweek.

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Congratulations John Cotton Dana Winners!

Taking this year’s award for the John Cotton Dana PR Awards are:

  • Anythink Libraries of Adams County, CO
  • Edmonton Public Library, Alberta
  • Loudoun County Public Library, Leesburg, VA
  • University of California Santa Cruz Library
  • Worthington Libraries, OH

For more information on what garnered them the awards, check out the Library Journal article.

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