A don’t-miss Webinar on Library Branding

Thank you, Bubble Room, for giving us a heads up on this:

Mark your calendars for Tuesday, July 12. That’s when I’m moderating a webinar through Urban Libraries Council, entitled: Branding the Future of the Library. You’ll not want to miss it. It runs 1 p.m. to 2:30 E.T.

We’ll hear from Tina Thomas, marketing head at Edmonton Public Library in Canada. She wowed audiences at last December’s Library Journal Directors Summit with the great work she’s done there. Visit to get a sample of what you’ll hear from her.

Tina has a great story to tell and you’ll be inspired by her work. I’ll put it this way … just to tantalize you… when she shared their new mission statement the audience nearly giggled in delight (and recognition!) When was the last time that happened?!

Make a point today to join the conversation.



PR Xchange offers inspiring public relations ideas

From American Libraries:

Would you like to start or add to your idea file of interesting, eye-catching, beautiful bookmarks, brochures, fliers, posters, magnets and other materials to promote library services and resources?  This is your chance to collect samples of promotional materials, to network with others and to get inspired!  You’ll also get to view some very cool, innovative YouTube videos and other Web-based promotion.

Please join everyone at the PR Xchange event, located in the Morial Convention Center, Room 260-262 between 11 a.m. and 1:30 p.m. on Sunday, June 26, to pick up great promotional materials from North American libraries of all types.

You can also enjoy the Best of Show awards ceremony at 12:30 p.m., where the winners and honorable mentions for achievement in a number of areas of library promotion will be awarded.

Be sure to check out the large display showing the work of the Best of Show honorees at the PR Xchange.  You’ll also have the opportunity to see this year’s John Cotton Dana Library Public Relations Award winning entries. 


Congratulations 2011 Library Blog Awards!

From Salem Press (press release):


Salem Press Announces Winners of 2011 Library Blog Awards

Hackensack, New Jersey – June 15, 2011 – Salem Press, a division of EBSCO Publishing (, the award-winning publisher of health, literary, historical and scientific reference materials, today announced the winners of The 2011 Library Blog Awards. The annual awards celebrate and reward the blogging achievements of library professionals across the spectrum. Winners in the eight contending categories are:

  • General Library Blog: Librarian in Black
  • Public Library Blog: Swiss Army Librarian
  • Academic Library Blog: Information Tyrannosaur
  • School Library Blog: The Unquiet Librarian
  • Local Library Blog: Cecil County Public Library
  • Quirky Library Blog: A librarian’s Guide to Etiquette
  • Newcomer Library Blog: Hack Library School
  • Commercial Library Blog: Neverending Search

To explore these blogs and the qualities that earned their awards, click The Library Blog Awards. To learn more about this year’s distinguished panel of guest judges, click The Judges.

This year’s judging process included some noteworthy changes: a significantly higher number of volunteer judges, expanded blog categories, and a new dimension: the public vote. After the judges narrowed down the long list of nominations, the voting opened to the public in May and librarians everywhere were invited to vote for their favorite blogs. Thousands chimed in, ensuring that the most outstanding blogs came out on top. The result is this year’s diverse list.

According to Peter W. Tobey, Salem Press’s Director of Sales & Marketing, “This year the judging was tough. Several blogs in each category were in contention and the final choices weren’t easy. A really great group of writers won.” And, he added, “The result is a wonderful, current Blog Directory describing hundreds of nominated blogs, finalists and winners.” To tour this collection, click Blog Directory.

Congratulations to all 2011 winners.



Joe Murphy at PR Forum

If you are going to ALA National Conference, don’t forget to check out PR Forum on June 26th from 8-10 a.m. This year’s featured speaker will be Joe Murphy, librarian at Yale University and mobile technology innovator. Murphy will “discuss how mobile phones provide a unique opportunity for libraries to market themselves.”

Murphy has focused his professional work on technology trends and the evolving information landscape. Murphy helps libraries and publishers identify, understand and adapt to trends in technology and information engagement as a regular professional speaker and through his Twitter account, @libraryfuture, and his blog,



Win a consultation with a library rock star

I just found this via “The ‘M’ Word – Marketing Libraries” Blog:

Consultants Giving Back … To You
Co-sponsored by the Independent Librarians’ Exchange (ILEX) section of the Association of Specialized and Cooperative Library Agencies (ASCLA) and the Public Library Association (PLA), divisions of the American Library Association.
Don’t miss this opportunity to meet with renowned library consultants from across the country for a free 30-minute consultation on a variety of topics of concern to your library.
The following consultants will be holding free consultation sessions at the ALA 2011 Annual Conference conference on Sunday, June 26th from 1:30pm to 5:30pm in the Magnolia room at the Hilton Riverside, Two Poydras Street, New Orleans.

Information about each consultant including area of expertise, availability, and contact information is included below. To schedule your free consultation with any of the consultants listed please contact them directly using the contact information below before Monday, June 20.
If you have any questions about the Consultation Sessions please contact Paula Singer at (410) 561-7561, or Nancy Bolt at

Lori Bowen Ayre
The Galecia Group
Availability: Sunday, 26th 1:30pm – 4:30pm
Areas of Expertise: Open Source and ILS software; materials handling and self service automation/technology; and RFID.
2011 ALA Annual Conference
Prepared by The Singer Group, Inc. 2

Peggy Barber Library Communication Strategies, Inc.
Availability: Sunday, 26th 3:45pm – 5:30pm
Areas of Expertise: Consulting services in marketing and communication for libraries.

Dan and Jobeth Bradbury
Bradbury Associates/Gossage Sager Associates
Availability: Sunday, 26th 1:30pm – 5:30pm; and by appointment
Email: and
Areas of Expertise: Library executive search firm. Can meet with trustees to talk about the search process and with library staff interested in feedback on resumes/cover letters/interview suggestions, etc.

Nancy Bolt
Nancy Bolt and Associates
Availability: Sunday, 26th 1:30pm – 5:30pm
Phone: 303-642-0338
Areas of Expertise: Project planning; project development; project evaluation; needs assessment; facilitation; strategic planning; and focus groups.

Yolanda Cuesta
Cuesta Multicultural Consulting
Availability: Sunday, 26th 1:30pm – 5:30pm
Areas of Expertise: Serving and Marketing to Diverse Communities – how to identify needs, develop service plans; review of marketing.

Kimberly Bolan Cullin
Providence Associates LLC Availability:
Sunday, 26th 1:30pm – 5:30pm (½ hour or 1 hour blocks)
Email: Phone: 585-739-7003
Areas of Expertise: Building and facilities consultation, whether re-envisioning existing facilities or planning a new building; rethinking and rearranging space to be more , effective, efficient and customer-friendly; creating and engaging children’s and teen area; hiring and working with architects; suggestions related to the overall planning process, etc. Feel free to bring floor plans for specific input.

Susan Epstein
Susan Baerg Epstein, Ltd
Availability: Sunday, 26th 1:30-5:30, or by arrangement
Email: Phone: 714-754-1559; 503-706-5781 Areas of Expertise: Technical services; process improvement; and technology optimization

Donna Fletcher
Donna E. Fletcher Consulting, Inc. / Library Survey Consultants
Availability: Sunday, 26th 1:30-5:30, or by arrangement
Areas of Expertise: Surveys, focus groups, strategic planning, marketing strategy and plans, communication audits

Laura Francisco
The Singer Group, Inc.
Availability: Sunday, 26th 1:30pm – 5:30pm
Phone: 301-363-8619
Areas of Expertise: Compensation and classification; performance management including pay for performance; human resources management and organization development including retention, climate and engagement surveys.

Cheryl Gould
Availability: Sunday, 26th 1:30pm – 5:30pm (can do 1 hour blocks)
Phone: 707-217-8202
Areas of Expertise: Building change resilient staff, technological competency improvement, customer service, facilitation and training, bringing improvisation into the workplace.

Ruth Metz
Ruth Metz Associates
Availability: Sunday, 26th 1:30pm – 5:30pm
Areas of Expertise: Change for your library and library stakeholders – managing, developing, and coaching.

George Needham and Joan Frye Williams
Availability: Sunday, 26th 1:30pm – 5:30pm
Phone: 614-783-7973
Area of Expertise: Library trends and futures; strategic planning/ reality check; building middle management capacity; new service models; sustainable operations.

Sandra Nelson
Sandra Nelson Consulting Services
Availability: Sunday, 26th 1:30pm – 5:30pm
Phone: 615-227-7402
Areas of Expertise: Planning, implementing changes, staff development.

Paula M. Singer, PhD
The Singer Group, Inc.
Availability: Sunday, 26th 1:30pm – 5:30pm
Phone: 410-561-7561
Areas of Expertise: Succession planning and leadership development; coaching; human resources and leadership development; organization development including retention, climate and engagement surveys; strategic planning and implementation; compensation and classification; performance management including pay for performance; Board of Trustees education and development.

Bob Smith Robert Smith & Associates
Availability: Sunday, 26th 3:30pm – 5:30pm
Areas of Expertise: Facility space needs assessment; outreach and bookmobile services; library building programs; workflow analysis.

Dick Waters
Godfrey’s Associates
Availability: Sunday, 26th 3:30pm – 5:30pm (½ hour; if review of plans, then 1 hour) Email:
Phone: 401-556-2398
Cell: 401-352-0226
Areas of Expertise: Space planning, selecting architects, reviewing architectural plans, cost estimating.

Bill Wilson
Himmel & Wilson
Availability: Sunday, 26th 2:00pm – 5:30pm (can do 1 hour blocks)
Phone: 608-868-1133
Cell: 608-718-0571
Areas of Expertise: Strategic planning, facilities planning and service evaluation.


Great Use of QR Codes

We’ve just started using QR codes in my library. It’s just dipping our toes into the use of this technology. In addition, we’re in discussions with others on ways to use for partnerships. So I’m always on the lookout for inspirations on how others are using QR codes.

Library Journal’s Bubble Room blog has a post about how Delaware (Ohio) District County Library is using QR codes to help promote a new branch:

Delaware (Ohio) District County Library just opened a new branch, called their Orange Branch, and launched a clever campaign to introduce the branch and the staff to the community using charming photography, video and QR codes.

Don’t you just love this? It is original, inventive, and I love the mix of QR codes with the old fashioned scrap book creative. An imaginative twist on an old take.

The QR link takes you to their YouTube channel featuring a video of (in this case) branch manager Chrissy Triskett where she answers the questions asked in the image. So clever. I love it!  A great way to position your brand to a new audience and without a lot of cost.

This is a great example of how to use video and QR codes to help connect with your customers. I may in fact steal the idea, as recommended.


Meet the Movers & Shakers

Library Journal has released the list of Movers & Shakers 2011:

Welcome to the 2011 Movers & Shakers. For ten years now, LJ‘s Movers & Shakers has been spotlighting librarians and others in the library field who are doing extraordinary work to serve their users and to move libraries of all types and library services forward. They hail from all corners of the library world and several nations. Nominated by their colleagues, friends, bosses, and just plain admirers, they are just the tip of the iceberg. We know there are many more Movers out there, making libraries better and taking them into the future.



Free ebook: NYPL turns 100

Just came across this in the Kindle Store: Know the Past, Find the Future: The New York Public Library at 100

Currently priced as FREE!

Editorial Review, as posted on Amazon:

From Laurie Anderson to Vampire Weekend, Roy Blount, Jr., to Renée Fleming, Stephen Colbert to Bill T. Jones-more than 100 luminaries reflect on the treasures of America’s favorite public library.Marking the centennial of The New York Public Library’s Beaux-Arts landmark at Fifth Avenue and 42nd Street, now called the Stephen A. Schwarzman Building, Know the Past, Find the Future harnesses the thoughts of an eclectic assortment of notable people as they ponder an even more eclectic assortment of objects. From among the Library’s vast collections, these writers, artists, philosophers, scientists, musicians, athletes, architects, choreographers, and journalists-as well as some of the curators who have preserved these riches-each select an item and describe its unique significance. The result, in words and photographs, is a glimpse of what a great library can be.Published by Penguin Classics for The New York Public Library

For free! How can you go wrong?


Build your website before you focus on social media

Need to create a Website/online presence for yourself or your library and don’t know where to start? I came across this handy list at PR Daily that gives “6 keys to building a website from scratch.” Of particular interest is that the list focuses on the creation of your website, the creation and maintenance of the content on said said, before you try to create a social media presence.

  1. Reserve a unique domain for your website.
    Recommended is GoDaddy, which I use as well.
  2. Set up a simple website.
    Recommended is to use WordPress, which I’ve been doing a lot lately. Even if you’re not setting up a blog, it’s a good content management tool.
  3. Create content and update frequently.
  4. Now you’re ready to create a Facebook, Twitter, and LinkedIn company page.
  5. Constantly remind people that you offer information on other platforms.
  6. Keep the content fresh.

See how they tell you to create a website, create content on it, then create the social media accounts? That’s the way to do it.



NYPL and Foursquare

Very cool!

You can now check in to your favorite NYPL locations on Foursquare. The location-based social network lets you connect with NYPL and its collections, programs, and services through tips at 90 libraries in the Bronx, Manhattan, and Staten Island.

Follow NYPL on Foursquare , check into NYPL venues often to unlock the Library’s badge, which celebrates the Centennial of the Stephen A. Schwarzman Building on Fifth Avenue and 42nd Street, plus other specials for mayors and check-ins. Please follow the instructions on Foursquare when you unlock the badge, become a mayor or unlock a special. Note that only one check-in per day counts towards the badge.


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