MarketingSherpa blog has a great post, “Social Media Marketing: How New York Public Library increased card sign-ups by 35%,” that looks at how New York Public Library used social media to promote their National Library Card Sign-up Month activities.
without the available marketing budget to promote it, Angela Montefinise, Director of PR and Marketing, New York Public Library, said it wasn’t “the easiest thing to get out there.”
She said it was very important for the library to “get the word out for people to sign up for library cards and open a whole new world of information and free programs.”
The solution to take part in this nationwide effort was to generate a creative social media marketing campaign. Using its flagship channels of Facebook, Twitter, Tumblr, Google+ and Pinterest, the library could reach its social media network of more than 550,000 fans and followers.
It’s a great read.