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Great Use of QR Codes

We’ve just started using QR codes in my library. It’s just dipping our toes into the use of this technology. In addition, we’re in discussions with others on ways to use for partnerships. So I’m always on the lookout for inspirations on how others are using QR codes.

Library Journal’s Bubble Room blog has a post about how Delaware (Ohio) District County Library is using QR codes to help promote a new branch:

Delaware (Ohio) District County Library just opened a new branch, called their Orange Branch, and launched a clever campaign to introduce the branch and the staff to the community using charming photography, video and QR codes.

Don’t you just love this? It is original, inventive, and I love the mix of QR codes with the old fashioned scrap book creative. An imaginative twist on an old take.

The QR link takes you to their YouTube channel featuring a video of (in this case) branch manager Chrissy Triskett where she answers the questions asked in the image. So clever. I love it!  A great way to position your brand to a new audience and without a lot of cost.

This is a great example of how to use video and QR codes to help connect with your customers. I may in fact steal the idea, as recommended.

About Sandra Fernandez

Sandra Fernandez is a social media and public relations consultant, tech enthusiast, book lover, and blogger. You can find her main blog at SandraSays.com and more of her writing at HispanicHouston.com.

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