Celebrate Literacy



Celebrate Literacy 

Hosted by Houston’s former First Lady, Andrea White, the evening will include a panel discussion moderated by KUHF News reporter Edel Howlin with leaders from local literacy organizations. Mrs. White will also debut her new children’s book Tummies on the Run, with co-author Mimi Vance.

Admission is FREE but you must register online.

Featuring a distinguished panel of literacy experts:
Margaret Doughty, Literacy Powerline
Sheri Foreman, Houston Center for Literacy
Dr. Rhea B. Lawson, Houston Public Libraries
Robin Reagler, Writers in the Schools

Presented in conjunction with World Book Night.

Tuesday, April 17, 2012 at 6:30pm
at the United Way Community Resource Center.

 Presenting Sponsor: John P. McGovern Foundation

For more information contact us at 713-743-8459


A 4-Week Online Library Marketing Course

It makes sense that I found this via the Marketing Libraries website:

There’s a 4-week, online class being taught through Simmons Graduate School of Library and Information Science (a well-respected library school in Boston, Massachusetts). The class, “Marketing Your Library,” is open to anyone, and is part of Simmons College’s Continuing Education Program. And it costs just $250 (or $200 for Simmons graduates). It will take place March 1-31, 2012. You can learn more about it here, and register now.

It’s taught by Rebecca Metzger, a former marketing / PR specialist who earned a library degree. Now she’s a Reference, Instruction & Outreach Librarian at Lafayette College in Easton, Pa. Rebecca has taught this course before and it’s done well enough to be back again.

What’s more: This workshop uses my book (The Accidental Library Marketer) and Brian Matthews’ book (Marketing Today’s Academic Library) as the official texts. (I’ve read Brian’s book and it’s quite good!)

I bought The Accidental Librarian, and it’s a wonderful book. I have to imagine that any course based on it would be worth checking out. 


Upcoming Texas State Library Webinars for Communicators

Texas State Library has some interesting webinars coming up:

I’ve signed up for a few of these myself. Of course, I have conflicts for the Accidental Library Marketer webinar, which is the one I really want to attend.


A don’t-miss Webinar on Library Branding

Thank you, Bubble Room, for giving us a heads up on this:

Mark your calendars for Tuesday, July 12. That’s when I’m moderating a webinar through Urban Libraries Council, entitled: Branding the Future of the Library. You’ll not want to miss it. It runs 1 p.m. to 2:30 E.T.

We’ll hear from Tina Thomas, marketing head at Edmonton Public Library in Canada. She wowed audiences at last December’s Library Journal Directors Summit with the great work she’s done there. Visit to get a sample of what you’ll hear from her.

Tina has a great story to tell and you’ll be inspired by her work. I’ll put it this way … just to tantalize you… when she shared their new mission statement the audience nearly giggled in delight (and recognition!) When was the last time that happened?!

Make a point today to join the conversation.



PR Xchange offers inspiring public relations ideas

From American Libraries:

Would you like to start or add to your idea file of interesting, eye-catching, beautiful bookmarks, brochures, fliers, posters, magnets and other materials to promote library services and resources?  This is your chance to collect samples of promotional materials, to network with others and to get inspired!  You’ll also get to view some very cool, innovative YouTube videos and other Web-based promotion.

Please join everyone at the PR Xchange event, located in the Morial Convention Center, Room 260-262 between 11 a.m. and 1:30 p.m. on Sunday, June 26, to pick up great promotional materials from North American libraries of all types.

You can also enjoy the Best of Show awards ceremony at 12:30 p.m., where the winners and honorable mentions for achievement in a number of areas of library promotion will be awarded.

Be sure to check out the large display showing the work of the Best of Show honorees at the PR Xchange.  You’ll also have the opportunity to see this year’s John Cotton Dana Library Public Relations Award winning entries. 


Joe Murphy at PR Forum

If you are going to ALA National Conference, don’t forget to check out PR Forum on June 26th from 8-10 a.m. This year’s featured speaker will be Joe Murphy, librarian at Yale University and mobile technology innovator. Murphy will “discuss how mobile phones provide a unique opportunity for libraries to market themselves.”

Murphy has focused his professional work on technology trends and the evolving information landscape. Murphy helps libraries and publishers identify, understand and adapt to trends in technology and information engagement as a regular professional speaker and through his Twitter account, @libraryfuture, and his blog,



Webinar: Cracking QR Codes—What Are They and How Can They Help Your Library?

PLA is offering a Webinar tomorrow on QR Codes:

Join PLA and Carson Block, IT director of the Poudre River (Colo.) Public Library District, on April 20 for “Cracking QR Codes—What Are They and How Can They Help Your Library?” PLA’s latest webinar in the “Public Libraries at Work” series.

This one-hour webinar will provide a lively, uncomplicated introduction to QR Codes. Learn what they are and how to make them work for your library. QR Codes can help you communicate with your patrons about library services, programs, web content, and more!

Learning Outcomes

At the conclusion of this webinar, participants will:

  • Be able to recognize a QR Code.
  • Be aware of QR Code uses throughout popular media.
  • Understand how QR Codes can be applied at their libraries.
  • Know how to generate and publish QR Codes.

Date(s) & Time(s)

Wednesday, April 20, 2011

  • 2:00–3:00 PM Eastern
  • 1:00–2:00 PM Central
  • 12:00–1:00 PM Mountain
  • 11:00 AM–12:00 PM Pacific



  • PLA Member: $28.00
  • ALA Member: $31.50
  • Nonmember: $35.00

    More info:


    Leveraging Social Media as a Communications Tool

    My presentation for the Texas Library Association 2011 Conference:


    Bite-Sized Marketing

    American Libraries reported on a new online course for public libraries: “Bite-Sized Marketing.” From their article:

    ALA Editions, the publishing imprint of the American Library Association (ALA), is making available “Marketing Public Libraries eCourse.” This eCourse is adapted from the bestselling ALA Editions book “Bite-Sized Marketing: Realistic Solutions for the Overworked Librarian,” by Nancy Dowd, Mary Evangeliste and Jonathan Silberman. This Web-based, self-paced tutorial offers a succinct overview of social networking, interactive information sharing and other technology ideal for marketing public libraries. Comprising an estimated three and a half hours of instruction, the seven lessons in the eCourse are:

    • Word-of-Mouth Marketing;
    • Preparing a Toolbox;
    • What is Your Library’s Story?;
    • Advocacy;
    • Public Relations;
    • New Marketing Tools—Web 2.0;
    • More on Web 2.0 Tools.

    The course costs $55.

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