Library Marketing and Communications Conference 2015

I found this via The ‘M’ Word – Marketing Libraries:

Library Marketing and Communications Conference

Dallas, TX, Nov 3–4, 2015

Held at the Crowne Plaza Dallas NearGalleria–Addison

Organized by the Library Marketing and Communications Group

Sponsored by Amigos Library Services

Propose to Speak by July 15.

Register by July 30 to get the Earlybird rate of only $275.

(That rate includes breakfast and lunch, plus drink/snack breaks on both days! Please book your hotel room through the conference website to ensure that you get all the discounts we’ve arranged:

* * *



30% don’t know what you offer

If I ask anyone who markets or communicates for a library: “What’s your biggest challenge?” There’s a good chance the answer is going to be “Getting information out to our audiences.” Pew reports: “One challenge libraries face is simply making people aware of all the services they offer. 30% of library users say they know little or nothing about the services their library provides.”

In addition, from the full report: “91% of Americans say they have had some exposure to libraries in the past.”

* * *


PLA offering video contest to win registration and travel to PLA 2014

Information provided by the American Library Association via news release:

2013.12 ala_newsThe Public Library Association (PLA) has just announced a new contest for two library professionals to win their way to the PLA 2014 Conference, March 11-15, in Indianapolis. The contest requires participants to submit a 60-second (or less) video telling PLA why they want to attend PLA 2014. Two winners will receive a free registration, four nights hotel, and up to $500 reimbursement for travel to and from the conference. Find complete details on the PLA Conference website.

The top five videos (determined by members of the PLA Conference Committee) will be posted to the PLA Facebook page for voting. The videos with the most votes on Facebook win! Submissions will be judged based on clear, compelling, and creative video statements. We look forward to seeing your videos!

The deadline to submit a video is 4:30 PM Central, Monday, Jan. 13, 2014. The top five videos will be posted on the PLA Facebook Page on Thursday, Jan. 16, 2014. The winners will be announced on Wednesday, Jan. 22, 2014.

Some Guidelines:

  • Videos should be a maximum length of 60 seconds. Suitable file types are .mp4, .wmv, .mov no larger than 100 MB. Submit the video online.
  • Submissions will be judged based on clear, compelling and creative video statements.
  • If your library submits the video, only one person from the library can receive the prize.
  • If you’ve already registered for PLA 2014, you’re still eligible! We’ll simply credit your registration costs.

Offered biennially, PLA Conference is the premier event for public libraries, drawing librarians, library support staff, trustees, friends and library vendors from across the country and around the world. The conference includes more than 150 top-quality continuing education programs, engaging social events, networking opportunities, and a bustling exhibits hall. PLA 2014 will be held March 11-15, 2014 in Indianapolis. For more information, visit

PLA is a division of the American Library Association. PLA’s core purpose is to strengthen public libraries and their contribution to the communities they serve, and its mission is to enhance the development and effectiveness of public library staff and public library services.


Marketing Libraries: What the not-for-profits can learn from the lots-of-profits (video)

This archived live-stream is presented by WebJunction. This is a webinar with Ned Potter providing library marketing strategies that build awareness, grow your audience, and establish your library as an authoritative source and a definitive provider of services for the community.

To view the official archive of this webinar, including video, chat transcripts, slides, and handouts, visit the archive page at WebJunction:

Video source:


YALSA opens proposals for 2014 symposium — due Nov. 1, 2013

Teen librarians take note — YALSA is now accepting applications for the 2014 Young Adult Literature Symposium. Info from the ALA news release:

The Young Adult Library Services Association (YALSA), a division of the American Library Association (ALA), is seeking program proposals and paper presentations for its 2014 Young Adult Literature Symposium, Keeping it Real: Finding the True Teen Experience in YA Literature, to be held Oct. 31 – Nov. 2, 2014 in Austin, Texas.


YALSA invites interested parties to propose 90-minute programs centering on the theme, as well as paper presentations offering new, unpublished research relating to the theme. Applications for all proposals can be found at  (click “Propose a Paper/Program”). Proposals for programs and paper presentations must be completed online by Nov. 1, 2013. Applicants will be notified of their proposals’ status the week of Jan. 12, 2014.

More info at


There’s still time for LITA proposals

The LITA Program Planning Committee (PPC) is still accepting innovative and creative proposals for the 2014 Annual American Library Association Conference. Proposals are due by August 25, 2013.

We’re looking for programs that can scale to all library types, inspire technological change and adoption, or/and generally go above and beyond the everyday.

Some successful topics in 2013 included Gamifying Your Library; Makerspaces; MOOCs. Some topics we are interested in are: Data Management & Curation; Responsive Web Design; Homegrown Technology Tools.

How do you submit? Click here!

* * *



Choose Privacy Week webinar, April 9th

From American Libraries: “Free April 9 webinar offers ideas for programming and outreach during Choose Privacy Week.”

The free, hour-long online webinar will take place on from 1 p.m. – 2 p.m. Central Time on Tuesday, April 9 and will feature four speakers discussing ideas and tools for privacy-related programming and outreach, with an emphasis on sample programs and resources that have proved successful in school, academic and public library environments

“Speakers” will include MIchael Zimmer, Carolyn Caywood, Marc Gartler and Deborah Peel. And did I mention that it’s FREE???!!!

By the way, Choose Privacy Week is May 1-7, 2013.

* * *



PLA needs social media correspondents

From a PLA Facebook update:

PLA is looking for volunteers writers to fan out and cover all aspects of the upcoming ALA Annual Conference for the readers of the PLA Blog ( Our bloggers cover programming, exhibits, social events, author events, anything related to the conference and public librarianship, and then share it on the PLA Blog. This is a great chance to shine in our national spotlight! Potential PLA Bloggers should have an eye for a good story angle and, naturally, a way with words. Prior writing experience desirable, but not necessary. If you are interested, please contact Kathleen Hughes ( for more information.


PR Forum 2012: Implementing new technologies @ your library

From ALA News:

Tom Peters, assistant dean for strategic initiatives at Illinois State University, will speak at the 2012 PR Forum from 8-10 a.m., June 24, at the ALA Annual Conference in Anaheim, Calif.


Get tips on managing media with a free webinar from PLA, May 31

From ALA News:

 At 1 p.m. Central time on May 31, the Public Library Association (PLA) will host a free live, hour-long webinar, “Managing Traditional and Social Media for Libraries,” covering the fundamentals of media planning and outreach—including social media—to prepare library staff to work with the media and generate attention that will support the library’s activities and advocacy efforts.

%d bloggers like this: