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50% of adults own a tablet computer or ereader

Pew reports: “The rise of e-book reading is tied to the steady increase in ownership of tablet computers and e-readers. 50% of adults now own either a tablet computer or an e- reader. Ownership of both devices jumped this year during the holiday gift-giving season. But people also read e-books on their cell phones (32% of e-book readers did that in the past 12 months) and on desktop or laptop computers (29% of e-book readers did that in the past 12 months).”

From the full report: “Three in ten adults read an e-book last year; half own a tablet or e-reader.”

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Libraries Will Survive (video)

Another use of a faux music video, by Central Rappahannock Public Library, as a marketing tool.

Inspired by the 1978 disco hit “I Will Survive”, the lyrics were rewritten to proclaim support for libraries, particularly under the stress of tight budgets. Another version of this video is available, which begins with a send-up of a typically hectic day in the life of a professional librarian.

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YALSA partners with Best Buy for Teen Tech Week

2013.12 ala_newsFrom ALAnews:

The Young Adult Library Services Association (YALSA), a division of the American Library Association (ALA), announced a partnership with Best Buy to support YALSA’s annual celebration of digital literacy and technology via the library, Teen Tech Week.

[snip]

Teen Tech Week (TTW) is March 9-15, 2014, with a theme of DIY @ your library, and is a chance to demonstrate the value libraries give to the community. Participating libraries use the week to raise awareness about how they create a space to extend teens’ learning beyond the classroom where they can explore, create and share content. From maker spaces, to coding classes to online clubs, libraries can leverage the DIY (Do It Yourself) theme to show how libraries provide meaningful contributions to the educational and social development of the teens in their community. To learn more or to sign up for the online community, please visit www.ala.org/teentechweek.[snip]

SOURCE: http://www.ala.org/news/press-releases/2014/02/yalsa-partners-best-buy-teen-tech-week-2014

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YALSA seeks member manager for YALSAblog; applications due by March 1, 2014

From ALAn2013.12 ala_newsews:

The Young Adult Library Services Association (YALSA), a division of the American Library Association (ALA), seeks a member manager for its acclaimed YALSAblog. The YALSAblog provides a virtual space to publish timely information about emerging and new practices for library services for and with teens, to explore practices in related fields relevant to teen services, to raise awareness about appropriate YALSA tools to facilitate innovation in teen services and to provide resources for members and the library community to support their efforts to continuously improve their overall teen services program.

The member manager will lead an advisory board that oversees the preparation of content for the blog and solicits content from the YALSA community. Full details, including qualifications, duties and honoraria, are available online. YALSA membership is required for this position. Applicants must provide a cover letter and a resume that includes project management, editing and Web publishing experience. Applications are due March 1, 2014 to yalsa@ala.org. Questions may be directed to Jaclyn Finneke at jfinneke@ala.org.

[snip]

SOURCE: http://www.ala.org/news/press-releases/2014/02/yalsa-seeks-member-manager-yalsablog

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“My Library” – ARY Campaign (video)

Cedar Rapids Public Library ARY Campaign video using children as a focus.

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University of Maryland Gangnam Style Parody (video)

Although not a video that’s actually marketing the library, a great source of promotion.

A flash mob of 2,500+ University of Maryland students joins Testudo, featured dancers and members of the Mighty Sound of Maryland Marching Band to dance to PSY’s “Gangnam Style.”

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LITA guide to WordPress for libraries

From ALA:

2014.01 wordpress-256-black[snip]

More than just an easy-to-use blogging platform, WordPress is in fact a flexible, open source content management system, making it ideal for many libraries’ websites. “The Comparative Guide to WordPress in Libraries: A LITA Guide,” published by ALA TechSource, introduces the basic principles of WordPress and then shows how to implement them.

[snip]

this guide shows:

  • how to make an informed decision about whether WordPress is the right platform for a library’s needs;
  • options for hosted and self-hosted platforms;
  • Nearly two dozen WordPress sites, drawn from a wide range of different libraries and organizations;
  • how to choose the best WordPress theme for the website’s content;
  • succinct explanations of every element in the Administrative Dashboard with advice on library applications;
  • quick tips on user experience, information architecture and analytics;
  • effective ways to use images, audio and video.

[snip]

Source: http://www.ala.org/news/press-releases/2014/01/lita-guide-wordpress-libraries

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White Plains Public Library: Transforming Lives, Every Day (video)

Another great video using customer testimonials.

A video by John Hollahan. Produced by the White Plains Library Foundation, with special thanks to Brian Kenney, Library Director, and the library patrons who participated in this project.

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Brand Launch by Richland County Library (video)

A video that shows how customer service impacts your brand. It’s a great use of customer testimonials.

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OverDrive audiobooks move to MP3

NEWS: OverDrive announces plan for audiobooks to be solely available in MP3 format || via OverDrive Blogs

From their announcement:

At ALA Midwinter Meeting this weekend, OverDrive will be announcing to library partners that over the coming months, we will take steps to discontinue the sale of audiobooks in the WMA format. With the largest collection of audiobooks from leading publishers in MP3 format for schools and libraries, OverDrive will soon make this the only file format offered for OverDrive digital audiobooks.

This is in response to user preferences, widespread compatibility of MP3 across all listening devices and the fact that the vast majority of our extensive audiobook collection is already in MP3 format. This includes the audiobook collections from Hachette, Penguin Group, Random House (Books on Tape and Listening Library), HarperCollins, AudioGo, Blackstone, Tantor Media and dozens of others. Our publisher relations team is working closely with the very few remaining publishers who require WMA to seek permission to sell their titles in MP3 for library and school lending.

[snip]

Good news, I think.

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Found via: Library Journal

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