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Teen Tech Week promotional tools

The American Library Association has posted a great list of resources (and the resources themselves) to help you promote Teen Tech Week:

The promotional effort for this year’s Teen Tech Week, held March 6- 12, is coordinated by ALA’s Public Information Office (PIO) and YALSA. It includes a number of online tools libraries can use to publicize Teen Tech Week activities: Sample Press Release, Tips for Creating a Press Release, Sample PSAs, Sample Letters to Editor, Sample Proclamation, tips on Using the TTW Logo and downloadable audio PSAs featuring Tom Kenny, the voice of SpongeBob SquarePants, are all available at www.ala.org/teentechweek.

Source:

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12 Ways Libraries Are Good for the Country

American Libraries has a great article (by Leonard Kniffel) entitled “12 Ways Libraries Are Good for the Country.” Definitely worth a read.

  1. Libraries sustain democracy.
  2. Libraries break down boundaries.
  3. Libraries level the playing field.
  4. Libraries value the individual.
  5. Libraries nourish creativity.
  6. Libraries open young minds.
  7. Libraries return high dividends.
  8. Libraries build communities.
  9. Libraries support families.
  10. Libraries build technology skills.
  11. Libraries offer sanctuary.
  12. Libraries preserve the past.

My favorite is “Libraries nourish creativity.”

By providing an atmosphere that stimulates curiosity, libraries create opportunities for unstructured learning and serendipitous discovery. As repositories not only of books but of images and a wide variety of media, libraries offer access to the accumulated record of mankind with assistance from professional staff delivering these resources through the physical library, the web, and outreach services.

So true.

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HBJ: There is no better business bargain than a library card

Libraries are great for business; at least, that’s what a recent Houston Business Journal story reported:

If you don’t use the library for business, now is a good time to start. Yes, we can obtain a high percentage of the information we need via search engines using computers. But there are a lot of hidden business jewels available at your local library, and many can be accessed online.

The average small business or job seeker is penalized by having limited research capability. Big companies with big budgets pay for expensive databases. With a mouse click, they can instantly access company data, sort through research reports, and locate current and archived newspaper and trade journal articles. Small companies and individuals who can’t afford premium access are left out. Unless they have a local library card.

Read more: So what’s in your wallet? Start with a library card – Houston Business Journal

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what is your library doing for Library Card Sign-up Month?

September is Library Card Sign-up Month. Many libraries throughout the country are using this month to encourage customers to sign up or renew their accounts for library cards.

I will be looking to see what interesting campaigns are out there, encouraging library card sign ups. Please let me know if your library is doing anything unique and different.

More about Library Card Sign-up Month, from ALA News (reported by American Libraries):

Sign up for the smartest card of all – a library card

[snip]

This year’s celebration takes place at a time when the decade-long trend of increased library usage is not only continuing, but accelerating during the current economic downturn, according to the 2010 Harris Interactive poll.

The poll also indicates that more than 70 percent of Americans feel that public libraries play an important role in giving everyone a chance to succeed by providing free access to material and resources. In fact, as of 2009, 80 percent of libraries offer free homework help to students in their communities, and almost all public libraries (99.1 percent) provide free Internet access. In addition, 71 percent of those libraries provide the only free public access point to the Internet in their communities.

The library also offers a wide range of tools for adults looking to learn new skills. A vast majority of public libraries help patrons complete online job applications (67 percent); provide access to job databases and other online resources (88 percent) and civil service exam materials (75 percent); and offer software or other resources (69 percent) to help patrons create resumes and other employment materials.

Libraries looking for materials to help promote Library Card Sign-up Month locally can download print and audio PSAs featuring NBA star and Library Card Sign-up Month Honorary Chair Dwyane Wade. ALA will customize the print PSA at no charge with a library’s logo. For information and to download PSAs visit www.ala.org/librarycardsignup.

Newly redesigned Smartest Card logos are available at www.ala.org/librarycardsignup. Other promotional materials, including a sample press release, letter to the editor and proclamation are also available on the website.

The Campaign for America’s Libraries, (www.ala.org/@yourlibrary) is ALA’s public awareness campaign that promotes the value of libraries and librarians. Thousands of libraries of all types – across the country and around the globe – use the Campaign’s @ your library® brand. The Campaign is made possible by ALA’s Library Champions, corporations and foundations.

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AASL’s Learning4Life (L4L) initiative goes “on-the-road”

From ALA News, in American Libraries Magazine:

AASL President embarks on national tour of outstanding school library programs

Until May 2011, all donations made to the American Association of School Librarians’ (AASL) “Friends of AASL” campaign will help underwrite the travel of AASL President Nancy Everhart as she completes her Vision Tour. Donations to the Vision Tour can me made at www.ala.org/aasl/friends.

The Vision Tour takes AASL’s Learning4Life (L4L) initiative “on-the-road” by showcasing exemplary school libraries across the nation. During the tour, Everhart hopes to visit a school library in every state in the U.S. with the goal of bringing to the general pubic visual models of what good school libraries offer students and communities. More information is available at www.ala.org/aasl/visiontour or on her blog at http://outstandingschoollibraries.org.

[snip]

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Return on Investment in Florida Public Libraries

From the Florida Department of State, State Library & Archives of Florida:

For every tax dollar received, Florida public libraries provide $8.32 in value.

The statewide return on investment increased from $6.54 in 2004 to $8.32 in 2008. The current study also examines the social value of public libraries and provides a return on investment calculation for each county.

Access the ROI Brochure (PDF).
Access the ROI Study Results.

More info:

KEY FINDINGS

Florida Libraries Support a Strong Economy

  • Jobs Created — A job is created for every $3,491 of public support to Florida libraries.
  • Income or Wages Increase — Income (wages) increases by $22.97 for every dollar of public support to libraries.
  • Gross Regional Product Increases — The value of all goods and services produced in the state of Florida increases by $10.57 for every dollar of public support to libraries.

Libraries Provide Essential Services

  • Public libraries help people learn new things no matter their age.
  • Public libraries improve a community by helping people learn new skills so they can get better jobs.
  • Public libraries attract good businesses to the area.
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Love Your Librarian

American Libraries reported that “Nominations are now open for the 2010 Carnegie Corporation of New York/New York Times I Love My Librarian Award.”

The award invites library users nationwide to recognize the accomplishments of librarians in public, school, college, community college and university libraries for their efforts to improve the lives of people in their community. Nominations run through Sept. 20 and are being accepted online at www.ilovelibraries.org/lovemylibrarian.

Up to 10 librarians will be selected.  Each will receive a $5,000 cash award, a plaque and a $500 travel stipend to attend an awards ceremony and reception in New York, hosted by The New York Times in December.

Encourage your customers and supporters to nominate librarians at your library. “Last year, more than 3,200 library users nationwide nominated a librarian. For more information on last year’s winners, visit www.ilovelibraries.org/lovemylibrarian.”

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Summer Reading Works

Guess what? Experts at the University of Tennessee say that students who read over the summer show “a significantly higher level of reading achievement.” In fact, “The researchers’ study found that summer reading is just as effective, if not more so, as summer school.”

Cool! 🙂

Source: “Fun, Sun and Good Books: UT Experts Say Summer Reading Keeps Skills Strong” by Tennessee TODAY

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