Thank you for your kind words

Sending a nice thank you to librarian Elizabeth McArthur who not only attended my Managing Your Library’s Online Reputation presentation at the Texas Library Association’s annual conference, but also seemed to be paying attention:

I also really enjoyed a marketing presentation given by Sandra Fernandez, Public Relations Manager at the Houston Public Library. She did a great job of talking about the challenges of marketing public libraries and the importance of going about it in a structured manner.  I loved that she stressed the importance of the big picture–as in, if you’re just marketing, marketing, marketing without a plan, you’re not really accomplishing anything. For instance, the Houston Public Library has four areas of focus. Each week, the marketing department meets to discuss what programs and events they are going to give high-priority to, and each of these events must fit into one of their four focus areas.

It’s always nice to know someone is paying attention and understanding what we’ve said. Thanks!


Houston sighting in Library as Incubator

I love that Houston Public Library got a shout out in The Library as incubator Project. In the post featuring artist Aeryk Williams, he is quoted as saying:

Houston Public Library has played a major role in my work. The best thing about it was its location; it gave me a reason to go downtown and see things I normally wouldn’t. The collection of books they have is vast and I remember checking out up to 20 books at a time.

I love it!


Great library video

The ‘M’ Word blog posted this video, and I liked it enough to reshare. Hope you enjoy.


Win a consultation with a library rock star

I just found this via “The ‘M’ Word – Marketing Libraries” Blog:

Consultants Giving Back … To You
Co-sponsored by the Independent Librarians’ Exchange (ILEX) section of the Association of Specialized and Cooperative Library Agencies (ASCLA) and the Public Library Association (PLA), divisions of the American Library Association.
Don’t miss this opportunity to meet with renowned library consultants from across the country for a free 30-minute consultation on a variety of topics of concern to your library.
The following consultants will be holding free consultation sessions at the ALA 2011 Annual Conference conference on Sunday, June 26th from 1:30pm to 5:30pm in the Magnolia room at the Hilton Riverside, Two Poydras Street, New Orleans.

Information about each consultant including area of expertise, availability, and contact information is included below. To schedule your free consultation with any of the consultants listed please contact them directly using the contact information below before Monday, June 20.
If you have any questions about the Consultation Sessions please contact Paula Singer at (410) 561-7561, or Nancy Bolt at

Lori Bowen Ayre
The Galecia Group
Availability: Sunday, 26th 1:30pm – 4:30pm
Areas of Expertise: Open Source and ILS software; materials handling and self service automation/technology; and RFID.
2011 ALA Annual Conference
Prepared by The Singer Group, Inc. 2

Peggy Barber Library Communication Strategies, Inc.
Availability: Sunday, 26th 3:45pm – 5:30pm
Areas of Expertise: Consulting services in marketing and communication for libraries.

Dan and Jobeth Bradbury
Bradbury Associates/Gossage Sager Associates
Availability: Sunday, 26th 1:30pm – 5:30pm; and by appointment
Email: and
Areas of Expertise: Library executive search firm. Can meet with trustees to talk about the search process and with library staff interested in feedback on resumes/cover letters/interview suggestions, etc.

Nancy Bolt
Nancy Bolt and Associates
Availability: Sunday, 26th 1:30pm – 5:30pm
Phone: 303-642-0338
Areas of Expertise: Project planning; project development; project evaluation; needs assessment; facilitation; strategic planning; and focus groups.

Yolanda Cuesta
Cuesta Multicultural Consulting
Availability: Sunday, 26th 1:30pm – 5:30pm
Areas of Expertise: Serving and Marketing to Diverse Communities – how to identify needs, develop service plans; review of marketing.

Kimberly Bolan Cullin
Providence Associates LLC Availability:
Sunday, 26th 1:30pm – 5:30pm (½ hour or 1 hour blocks)
Email: Phone: 585-739-7003
Areas of Expertise: Building and facilities consultation, whether re-envisioning existing facilities or planning a new building; rethinking and rearranging space to be more , effective, efficient and customer-friendly; creating and engaging children’s and teen area; hiring and working with architects; suggestions related to the overall planning process, etc. Feel free to bring floor plans for specific input.

Susan Epstein
Susan Baerg Epstein, Ltd
Availability: Sunday, 26th 1:30-5:30, or by arrangement
Email: Phone: 714-754-1559; 503-706-5781 Areas of Expertise: Technical services; process improvement; and technology optimization

Donna Fletcher
Donna E. Fletcher Consulting, Inc. / Library Survey Consultants
Availability: Sunday, 26th 1:30-5:30, or by arrangement
Areas of Expertise: Surveys, focus groups, strategic planning, marketing strategy and plans, communication audits

Laura Francisco
The Singer Group, Inc.
Availability: Sunday, 26th 1:30pm – 5:30pm
Phone: 301-363-8619
Areas of Expertise: Compensation and classification; performance management including pay for performance; human resources management and organization development including retention, climate and engagement surveys.

Cheryl Gould
Availability: Sunday, 26th 1:30pm – 5:30pm (can do 1 hour blocks)
Phone: 707-217-8202
Areas of Expertise: Building change resilient staff, technological competency improvement, customer service, facilitation and training, bringing improvisation into the workplace.

Ruth Metz
Ruth Metz Associates
Availability: Sunday, 26th 1:30pm – 5:30pm
Areas of Expertise: Change for your library and library stakeholders – managing, developing, and coaching.

George Needham and Joan Frye Williams
Availability: Sunday, 26th 1:30pm – 5:30pm
Phone: 614-783-7973
Area of Expertise: Library trends and futures; strategic planning/ reality check; building middle management capacity; new service models; sustainable operations.

Sandra Nelson
Sandra Nelson Consulting Services
Availability: Sunday, 26th 1:30pm – 5:30pm
Phone: 615-227-7402
Areas of Expertise: Planning, implementing changes, staff development.

Paula M. Singer, PhD
The Singer Group, Inc.
Availability: Sunday, 26th 1:30pm – 5:30pm
Phone: 410-561-7561
Areas of Expertise: Succession planning and leadership development; coaching; human resources and leadership development; organization development including retention, climate and engagement surveys; strategic planning and implementation; compensation and classification; performance management including pay for performance; Board of Trustees education and development.

Bob Smith Robert Smith & Associates
Availability: Sunday, 26th 3:30pm – 5:30pm
Areas of Expertise: Facility space needs assessment; outreach and bookmobile services; library building programs; workflow analysis.

Dick Waters
Godfrey’s Associates
Availability: Sunday, 26th 3:30pm – 5:30pm (½ hour; if review of plans, then 1 hour) Email:
Phone: 401-556-2398
Cell: 401-352-0226
Areas of Expertise: Space planning, selecting architects, reviewing architectural plans, cost estimating.

Bill Wilson
Himmel & Wilson
Availability: Sunday, 26th 2:00pm – 5:30pm (can do 1 hour blocks)
Phone: 608-868-1133
Cell: 608-718-0571
Areas of Expertise: Strategic planning, facilities planning and service evaluation.


NYPL and Foursquare

Very cool!

You can now check in to your favorite NYPL locations on Foursquare. The location-based social network lets you connect with NYPL and its collections, programs, and services through tips at 90 libraries in the Bronx, Manhattan, and Staten Island.

Follow NYPL on Foursquare , check into NYPL venues often to unlock the Library’s badge, which celebrates the Centennial of the Stephen A. Schwarzman Building on Fifth Avenue and 42nd Street, plus other specials for mayors and check-ins. Please follow the instructions on Foursquare when you unlock the badge, become a mayor or unlock a special. Note that only one check-in per day counts towards the badge.



10 Freebies Local Libraries Have to Offer

I always love seeing posts where the benefits of a library are highlighted. Money Crashers encourages readers to use the library to save money by spotlighting 10 freebies offered there:

  1. Special Events For Kids
  2. Toddler and Preschool Story Time
  3. Museum Admission
  4. Audio Books
  5. Internet Access
  6. eBooks
  7. Local Artwork
  8. Performing Arts
  9. Personal Development Resources
  10. Movies

I would have added “computer training.”


Congratulations John Cotton Dana Winners!

Taking this year’s award for the John Cotton Dana PR Awards are:

  • Anythink Libraries of Adams County, CO
  • Edmonton Public Library, Alberta
  • Loudoun County Public Library, Leesburg, VA
  • University of California Santa Cruz Library
  • Worthington Libraries, OH

For more information on what garnered them the awards, check out the Library Journal article.


2011 John Cotton Dana Library Public Relations Award winners to be announced January 8th

Are you up for the John Cotton Dana Award this year? Or, like me, do you just want to know whose work made the cut? Then you need this info:

A press conference announcing this year’s winners of the John Cotton Dana Library Public Relations Award will be held from 4 p.m. to 5 p.m. PST on Saturday, Jan. 8 at the San Diego Convention Center, Room 30-D. (The San Diego Convention Center is located at 111 West Harbor Drive in San Diego; phone (619) 525-5000 for directions.)

As a precious JCD winner, I can tell you that it’s a big deal. Your library gets money, you get national recognition, there’s a luncheon or something at the ALA confernce, and… well, that’s really it. 🙂 As I told my friends, ALA tells us that there are more libraries than McDonald’s in the US, so being one of the handful of PR professionals honored among that many is a real “get.”

In advance, congratulations to this year’s winner!



Paraprofessional of the Year: It’s not too late!

The Library Journal’s extended deadline for the Paraprofessional of the Year award is looming — must be postmarked by January 18, 2011. The winner will be spotlights in the March 1, 2011 issue and comes with a $1500 cash prize.

Encourage your staff or customers to nominat someone today: Paraprofessional of the Year Nomination Guidelines.


Stephen Abram at the PR Forum

From the ALA Membership Blog, this year’s PR Forum “featured Stephen Abram, a leading international librarian. He shares his ideas on the role of social networking in library marketing and communications. The event is an annual program coordinated by the ALA PR Assembly, a subcommittee of the Public Awareness Committee.”

Check out the video.

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