Bite-Sized Marketing

American Libraries reported on a new online course for public libraries: “Bite-Sized Marketing.” From their article:

ALA Editions, the publishing imprint of the American Library Association (ALA), is making available “Marketing Public Libraries eCourse.” This eCourse is adapted from the bestselling ALA Editions book “Bite-Sized Marketing: Realistic Solutions for the Overworked Librarian,” by Nancy Dowd, Mary Evangeliste and Jonathan Silberman. This Web-based, self-paced tutorial offers a succinct overview of social networking, interactive information sharing and other technology ideal for marketing public libraries. Comprising an estimated three and a half hours of instruction, the seven lessons in the eCourse are:

  • Word-of-Mouth Marketing;
  • Preparing a Toolbox;
  • What is Your Library’s Story?;
  • Advocacy;
  • Public Relations;
  • New Marketing Tools—Web 2.0;
  • More on Web 2.0 Tools.

The course costs $55.

About Sandra Fernandez

Sandra Fernandez is a social media and public relations consultant, tech enthusiast, book lover, and blogger. You can find her main blog at and more of her writing at

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