A 4-Week Online Library Marketing Course

It makes sense that I found this via the Marketing Libraries website:

There’s a 4-week, online class being taught through Simmons Graduate School of Library and Information Science (a well-respected library school in Boston, Massachusetts). The class, “Marketing Your Library,” is open to anyone, and is part of Simmons College’s Continuing Education Program. And it costs just $250 (or $200 for Simmons graduates). It will take place March 1-31, 2012. You can learn more about it here, and register now.

It’s taught by Rebecca Metzger, a former marketing / PR specialist who earned a library degree. Now she’s a Reference, Instruction & Outreach Librarian at Lafayette College in Easton, Pa. Rebecca has taught this course before and it’s done well enough to be back again.

What’s more: This workshop uses my book (The Accidental Library Marketer) and Brian Matthews’ book (Marketing Today’s Academic Library) as the official texts. (I’ve read Brian’s book and it’s quite good!)

I bought The Accidental Librarian, and it’s a wonderful book. I have to imagine that any course based on it would be worth checking out. 

About Sandra Fernandez

Sandra Fernandez is a social media and public relations consultant, tech enthusiast, book lover, and blogger. You can find her main blog at and more of her writing at

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