30% don’t know what you offer

If I ask anyone who markets or communicates for a library: “What’s your biggest challenge?” There’s a good chance the answer is going to be “Getting information out to our audiences.” Pew reports: “One challenge libraries face is simply making people aware of all the services they offer. 30% of library users say they know little or nothing about the services their library provides.”

In addition, from the full report: “91% of Americans say they have had some exposure to libraries in the past.”

* * *

About Sandra Fernandez

Sandra Fernandez is a social media and public relations consultant, tech enthusiast, book lover, and blogger. You can find her main blog at and more of her writing at

Follow her on Twitter, subscribe to her Facebook posts, or circle her on Google+.


  1. […] 30% don’t know what you offer || Library PR […]

Leave a Reply

%d bloggers like this: