30% don’t know what you offer

If I ask anyone who markets or communicates for a library: “What’s your biggest challenge?” There’s a good chance the answer is going to be “Getting information out to our audiences.” Pew reports: “One challenge libraries face is simply making people aware of all the services they offer. 30% of library users say they know little or nothing about the services their library provides.”

In addition, from the full report: “91% of Americans say they have had some exposure to libraries in the past.”

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• Found via Stephen’s Lighthouse.
• Source: 10 facts about Americans and public libraries (Pew)
• Source:  How Americans Value Public Libraries in Their Communities (Pew)